The host family, the Stocks, has established one of the most excellent hotels in the Alps

A success story with charm & heart

It all began as happy days usually do: with love. Josef and Barbara Stock were married in 1976 and the same year opened their jointly run Restaurant Bratpfandl, which soon became the sought-after rendezvous for gourmet pleasure in the Zillertal with its 120 seats and 9 staff.

Not only contented guests, but also the children’s laughter of son Daniel (born 1977), son Alexander (born 1978) and daughter Christine (born 1980) filled the idyllic house in Finkenberg.

As committed hosts, they used their success and already in 1983 opened the doors of the new Sport Hotel STOCK, in which they spoiled 85 guests. Sport & wellness were then as now the focal points of the hotel – and so Josef and Barbara, with their wellness resort with Turkish steam bath, whirlpool, fitness room, solarium and massage room, played a pioneering role.

Following this trend, the STOCK family firm committed to the hotel group Best Wellness Hotels Austria as a co-founder on behalf of the further high quality development of a completely new tourism branch. In 2001 the family firm acquired the first staff house in which 15 persons found new accommodation.

In the time between 1995 and 2004, STOCK delighted its guests with superb extensions such as the 20 residential suites, the 5,000 m2 large SPA, sauna & landscaped garden and a new underground garage. By now there are as many as 300 hands looking after the 210 guests of their hotel in the Zillertal. In order to likewise spoil our successful team the long-desired staff house was built with a sauna, fitness room, table tennis room, ski cellar, solarium and sunbathing lawn.

In 2009 Christine Stock presented the family with their first grandchild David Luca Stock, to whom the MOUNT STOCK wine "Little David" – created by his godfather Daniel Stock and top vintner Leo Hillinger – was dedicated.

A short time later the family shared their happiness and brought the stars down from the sky for their guests: in 50 rooms a starry sky was conjured over the bed, invisible during the daytime but which brings the romantic starry night sky into your room.

In 2011 the STOCK, with its new STOCK staff lodge with fitness room, infrared cabin and panorama outdoors pool with a panoramic view of Mayrhofen was the talk of the town. Once more the family firm showed itself to be cosmopolitan and innovative, and places its high values and work ethic at the focus of the firm’s management.

The magical year 2012 was for the STOCK resort the year of wonderful changes for guests, staff and family. The STOCK resort became a 5-star hotel and presented a new aspect to itself in design and architecture. The generous alterations and additions to the hotel let you feel it once more: the unique STOCK feeling full of warmth and charm, which surprises you with its fresh quality and which is present in all the personalities in our hotel in the Zillertal. Experience it for yourself as well.


New since 2012:

  • New Panorama fitness studio
  • 2 new seminar rooms up to 18 and up to 50 persons
  • Expansion of the terrace
  • Extension of the restaurant, the parlours and of the buffet
  • Expansion of the mini clubs and of the Players’ Lounge
  • 12 new family suites in alpine lodge-style
  • 25 m long, heated sport swimming pool
  • Adventure Aqua Fun Park with tyre slide
  • Ball sports hall
  • New waterbeds/relaxation room

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